At Spectrum, we can design your flyer for a nominal graphic design fee, but if you are creatively oriented you may design and submit your own. Here are some tips to bear in mind when those creative juices flow.

1. Write a snappy headline or title. 
Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven.

2. Use colorful or striking graphics. 
One large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and supports your story. This image is your "focal point" and will draw your readers in. You can purchase inexpensive but quality stock photos on the Internet. Download individual photos or purchase a CD with hundreds of images.

3. Focus on the benefits of your product or service. 
Your prospects will ask the question, "What's in it for me?" Write from the their perspective using the words "you" and "your." Avoid using the following words: we, us, I and our. Be sure to keep your text short and to the point. Some of the most powerful words to use are: free, save, love, new, results, and guarantee. Break up long paragraphs with bullet points and place them in a separate box.

4. Use compelling testimonials and case studies. 
Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they've had with your product or service. Be sure to include the first and last name, company name and location of the person providing the endorsement.

5. Organize your page with boxes, borders and areas of contrasting colors.
You don't need to fill your flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.

6. Make your points easily identifiable. 
Highlight titles and subtitles in bold, but avoid using ALL CAPS because they are more difficult to read.

7. If you are on a tight budget, try this. 
Select bright-colored or unique paper, and print with black ink. Use shades of grey to provide tones and contrasting background areas.

8. Offer a discount or special limited-time price. 
Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer.

If possible we prefer you send us your completed flyer in PDF format. Flyers created in Microsoft Office 2007 can be saved as a PDF using the 'Publish as PDF' option in the File menu. Please note that this feature does not come installed in Microsoft Office 2007 and has to be downloaded directly from Microsoft. Here is the link if you need it.

Email your flyer 
Send us a message with your order with your file as an attachment. We will email back a confirmation and send you a proof for your approval

File upload coming soon